Google Purchases Mobile App Producer Jetpac

Google acquired Jetpac Inc. on Friday, a San Francisco-based startup company that designs city travel guides. While Jetpac was reportedly bought for an undisclosed sum of money, Google is yet to officially announce the deal.

Jetpac is best known for developing the City Guides app, which is capable of algorithmically searching through users’ collections of Instagram photos to create travel guides. The software compiles a series of photos about specific, searchable hotspots from over 6,000 cities around the world, along with the standard contact and location data.

The app also allows users to access local guides, on a range of popular places, frequented by particular subsets of people; this includes students, food-lovers, business travelers and members of the LGBT community, as just some examples. Adding to this, the app implements Snappyness Ratings, generating lists of the most popular hotspots based upon the number of photos taken for each place.

Jetpac has also been known for its work on deep learning technology, which is rumored to be one of the primary reasons for Google snapping up the company. Spotter is one such application that harnesses this tech, where users can point their iPhones towards an object and the team’s software will attempt to determine what that object is.

However, these apps won’t be available for much longer, as Jetpac plans to retire them. On the company website, Jetpac took the opportunity to thank all relevant parties for their “interest and support.” The message went on to explain that Jetpac would be collaborating with Google in the future, and what this would mean for app support:

“We look forward to working on exciting projects with our colleagues at Google. We’ll be removing Jetpac’s apps from the App Store in the coming days, and ending support for them on 9/15.”

The news was also confirmed on Twitter by the startup’s cofounder and CTO, Pete Warden.

Google has recently spent over $4 billion buying companies in the first half of this fiscal year, representing an increase in expenditure of more than three times since 2013. Google also plans to establish a $100 million venture capital fund to attract European entrepreneurs and startups.

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