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Hotel Occupancy Rates – Your Opinion Counts!

When you get ready to plan a trip, one of the things you probably notice is the sheer number of hotels, motels and other lodging options available. The up side of this is you have endless options. The down side of it is going through the hotels and narrowing your options based upon your personal preferences relative to price, location and amenities. It’s important to remember that hotels are terribly competitive. You’re often going to find many hotels in a given area whose rates and amenities are similar. They want your business and they value your opinion. The people who run hotels realize that while guests will differ in terms of their preferred amenities, what they can afford and their ideal location, everybody wants to book a room in the best hotel they can afford.

In an ideal world, everybody would strive to please everybody else in the business world. In the travel world, making your guests happy is a necessity. The management group in every hotel realizes that consistently high occupancy rates depend upon happy guests, superb guest service, competitive rates and a desirable amenities package. Weary, happy-go-lucky travelers might welcome a “Vacancy” sign; however, hotels prefer being sold out, at least on paper. Having and maintaining a high occupancy rate is critical on many levels, not the least of which is repeat business. This is where your opinion matters; if you loved your stay, you’re much more likely to stay there again. If, on the other hand, everything that could be wrong was, you probably will stay elsewhere next time.

Family reunions, conferences, sports tournaments and vacations are just a few of the many reasons why people travel. Some people care about the amenities such as the coffee, the toiletries and the sheets, while others simply want a hot shower and a bed. Although some hotels have cut back on their amenities in an effort to cut expense in a struggling economy, the vast majority of hotels have realized that cutting back on amenities can affect occupancy rates and is, therefore, not the right thing to do.

A free continental breakfast, name brand, in room coffee service and beds that feel like clouds are just a few of the many amenities that guests look for and hotels know it. These are a few of the many factors that play into whether or not you book with them and thus occupancy rates are affected. Many hotels, motels and bed and breakfast inns offer some variety of, at the minimum, breakfast, as an amenity in order to add value to your stay and your rate. They range from cooked to order meals to cold cereal, waffle stations and yogurt. This is meant to show you value and impress you, too.

Regardless of what the economy is doing, people still travel. Some stay closer to home or spend less but travel they do. Corporations big and small are doing less training and going on fewer trips. Hotel managers realize that being sold out consistently and maintaining high occupancy rates isn’t always possible. However, hotels and their management teams will always put forth their best effort because, as a guest, your opinion matters and, ultimately, it affects how they do business.

Jill Jankoski is an administrative professional with more than 15 years of experience whose passion is helping small business owners build their businesses. To find out if she might be able to assist you, please contact her.

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