Amid rising geopolitical tensions and the growing impact of climate change, the Dutch government has launched a nationwide preparedness campaign encouraging citizens to ready themselves

for up to 72 hours without electricity, running water, or internet during emergencies.

The initiative, titled “Think Ahead,” went live on November 1 across television, radio, and digital platforms. Coordinated by the National Coordinator for Counterterrorism and Security (NCTV), the campaign outlines three key steps for households: assembling an emergency kit, drafting a family preparedness plan, and checking in with others who may need support.

“In a crisis, emergency services are deployed where they’re needed most,” the NCTV said. “But they cannot be everywhere at once. Most people will need to rely on themselves during the first 72 hours.”

Caretaker Justice and Security Minister Van Oosten stressed how dependent daily life has become on essential utilities. “Every day we rely on basics such as electricity and running water,” he said. “But what would you do if the power suddenly went out and the taps ran dry for days? An emergency kit, a plan, or simply discussing scenarios with family or neighbors can bring calm during a crisis. That’s why I urge everyone: think ahead, and get prepared.”

The third step—encouraging citizens to “talk and support each other”—highlights the role prepared individuals can play in helping neighbors or vulnerable residents during disruptions.

Despite widespread concern about potential crises, actual preparedness remains low. A recent survey commissioned by the Ministry of Justice and Security found that although 60 percent of respondents believe an emergency is a matter of when, not if, fewer than 30 percent say they are prepared.

Regional and municipal authorities, along with private companies and social organizations, are partnering with the government to promote the rollout of the campaign, the NCTV said. Photo by Zairon, Wikimedia commons.